The most elaborate implementations of App Inbox turn messages into entire menus. This way, mobile teams can customize recommendations without touching the app’s code. In Leanplum, the message creation process gives you a chance to define your user segment and include parameters to be filled in by individual user attributes, such as a person’s favorite music genre. It’s easy to personalize messages through App Inbox. With App Inbox, recommending a new category is as simple as sending a message.
It’s possible to display this information as a standalone screen, but you would have to manually update the screen each time you add a recommendation. In the example above, a music app suggests playlists and genres to a user based on their personal preferences. App Inbox offers another way to organize promotions by providing a chronological list of items, browsable at any time. But in-app messages aren’t the only solution.
A message might offer shoppers a discount on a particular category or suggest relevant content to browse. Usually, mobile teams use in-app messages to explain new content and promotions. If users can double-check the fine print of each promotion, they’re more likely to shop with confidence, knowing exactly what kind of discount they’ll receive. With an App Inbox, it’s easy to keep track of active promotions or offers within the app. If the user misses the message, they may never notice they received the offer, impacting both sales and customer loyalty. A push notification or in-app message is not well suited to these sorts of use cases.
This is especially true for time-limited promotions.īut what about promotions that either aren’t time limited or that have very long time limit? For example, consider a coupon that lasts a month or a first-class flight upgrade provided annually to frequent fliers with status. They catch the user’s attention, giving them a reason to return to the app and browse around. Usually, push notifications are a great channel for discounts and other promotions.
With these benefits in mind, what are some scenarios where mobile teams ought to choose App Inbox over other messaging channels? Below, we’ll outline a few use cases to illustrate how App Inbox can complement your marketing efforts. This makes them great for immediate offers and information, but poorly suited to messages that need to stick around for a while. For both push and in-app messages, they’re gone once you open them. It’s kind of like an email inbox, but it lives inside the app itself.Īpp Inbox differs from other mobile channels such as push notifications or in-app messages. Essentially, an App Inbox is a screen within an app that stores persistent messages. But the beauty of integrated messaging campaigns is their ability to make the most of every channel, big or small.Īpp Inbox is an oft-overlooked channel that can play a role in many engagement strategies. the world of mobile messaging, email and push notifications generally steal the spotlight.
Perhaps Spark will be able to fill a void that will be left by Inbox.įinal test run on Android devices before private beta. This according to the tweets it has been replying to Inbox users on Twitter.
An iOS-only email client named Spark is going to launch for Android right around the time that Google is set to retire Inbox. There is another email client that might gain an enormous amount of users in the next month or so.
Many loyal Inbox users will be upset to learn that some of the more specific features like inline highlighting of actionable links, the option to save links within Inbox, or the ability to archive groups of emails aren’t in Gmail. We see the following message when logging into Inbox on a desktop.Īlthough Google did implement some of Inbox’s features into Gmail, it hasn’t brought all of them. Find your favorite features in the new Gmail.” Google is going to shut down Inbox at the end of March, and a countdown from the Inbox app ends on April 2. If you head to the Inbox landing page: /inbox, you’ll be greeted with a message that says “Inbox is signing off”. As of lately, Inbox users knew that the app was going kaput, but it wasn’t until recently that users are now seeing a more specific shutdown date. It offered more advanced filtering, snoozing of messages, and more visual organization to the Gmail inbox. Google Inbox was supposed to be the future of Gmail.